In this 3 minute read, I show you how to make a strong case for investing in CliftonStrengths coaching for you and your entire team, even on a limited budget
Budgets are tight, so it’s more important than ever to demonstrate the value of investing in your team’s future. If you’re eager to start a CliftonStrengths journey but need to show why CliftonStrengths coaching is a smart investment, here’s everything you need to make your case...
1. CliftonStrengths is evidence-based
In 2006, Gallup took a deep dive into the CliftonStrengths assessment, revising it and carrying forward the work started by Don Clifton. Today, with over 33 million CliftonStrengths assessments completed online, Gallup continues to strengthen the evidence supporting the science behind it.
2. Employees who use their CliftonStrengths outperform those who don't
According to this Gallup article, Employees Who Use Their Strengths Outperform Those Who Don't. Gallup found people who use their strengths every day are:
6 times more likely to be engaged at work
8% more productive
15% less likely to quit their jobs
3. Supporting employees to develop their Strengths boosts sales and profit
A Harvard Business Review study examined Gallup's business outcomes and discovered developing employees’ Strengths led to a boost in sales, profit, and engagement
They explored how these changes influenced workgroup performance. It covered 49,495 business units, 1.2 million employees, across 22 organisations in seven industries and 45 countries. Gallup focused on six outcomes: sales, profit, customer engagement, turnover, employee engagement, and safety."
"On average, workgroups that received a Strengths intervention improved on all of these measures by a significant amount compared with control groups that received less-intensive interventions or none at all"
The study also found workgroup members who participated in Strengths-based initiatives were also linked to:
10%-19% increase in sales
14%-29% increase in profit
3%-7% increase in customer engagement
9%-15% increase in engaged employees
6-16 point decrease in turnover (in low-turnover organisations)
26-72 point decrease in turnover (in high-turnover organisations)
22%-59% decrease in safety incidents
4. The cost of hiring a new employee is around 40% of their annual salary
A 2021 Australasian survey found that hiring a new employee costs about 40% of their salary, averaging $23,860 per hire. Given the high cost of refilling positions in New Zealand, investing in CliftonStrengths coaching for your entire team is more cost-effective than losing even one team member.
CliftonStrengths coaching is a smart investment because
CliftonStrengths is evidence-based: Since 2006, Gallup has continuously refined CliftonStrengths, with over 33 million assessments completed, strengthening the science behind it.
Employees who use their strengths outperform: Those who use their CliftonStrengths daily are 6 times more likely to be engaged, 8% more productive, and 15% less likely to quit.
Strengths development boosts business performance: Strengths-based initiatives lead to a 10%-19% increase in sales, 14%-29% increase in profit, and improved employee engagement, turnover, and safety.
Hiring costs are high: Replacing an employee costs about 40% of their salary. Investing in CliftonStrengths coaching can save more than losing a single team member.
About the author Hi I'm Lacey, a CliftonStrengths coach based in New Zealand. I'm passionate about helping managers and teams thrive, not just survive.
I'm also a creative introvert, wife, mum and an avid fan of both exercise and donuts! If you're keen to begin or continue your CliftonStrengths journey, drop me a line or book a free chat
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